Customer reward programs

Customer reward programs play a significant role in many industries, both in recognizing customer loyalty and as an incentive to attract new customers. The appeal of a program and its relevance in everyday life – its “share of wallet” – will be determined to a large extent by the motivation to collect points (“earn”) and the opportunities subsequently available to the customer on encashment (“burn”). By participating in the program, customers expect to be granted special status and treatment. And this is demonstrated at the first moment of personal contact with the company, whether by e-mail or directly on the phone.

AIC’s service center agents are well aware of the responsibility they carry when handling every activity within the program, whether membership applications, information on how the program works, presenting the program’s advantages, or the “highlight” – exchanging points for an attractive reward. AIC guarantees that presentation and customer contact will conform to the client’s corporate design and behavior standards, so that the customer’s experience serves to strengthen customer loyalty.